One Easy Way To Stand Out In Internet Marketing Today

This is a guest post by Courtney James who has an excellent blog on writing called Obvious Writing. You can subscribe to his blog’s RSS feed here.

If you’re trying to market your products or services online then you’ve heard it all!

All the sales pitches and all the angles… You’ve seen everything. And It seems like there’s no room for the rookie marketers. The new guys.

So where do you start?

I mean, you can’t help but realize that the masses have taken to the online world like fish to water.
But of course,  so have the sharks. Spamming and pooping all over the place. Polluting the marketing channels like we’ve never seen in the physical world.

They’re eating all the slow fish and “schooling” the smart ones.
And if that’s not enough… some of these marketers have grown so fat off the easy money they’re practically whales.

So how can you possibly compete?

Maybe you shouldn’t. Maybe you should just give up right now.
Perhaps it even occurred to you to just give up on “online marketing” entirely and go offline for a few years…
And while that might actually be a great idea I think there’s still loads of room for us marketing angel sharks to swim.
You just need to go against the current.

Be different!

No really! BE DIFFERENT.

Seriously — If you were stranded on a desert island about to die of starvation and you saw a boat in the distance would you try to blend in?
So why would you even think of marketing the way everyone else is?
I mean, you could spend a quarter of a million dollars on an expensive light reflecting invisibility suit but it’s kind of pointless if you want people to see you — isn’t it?

At least I think so.

I’d much rather dunk my head in a $3 dollar can of neon orange paint and streak across town naked. At least then someone would know I was there.
It just seems like no one’s really clued in to this.

Marketing was never a matter of being “creative”… it was about being different. Being visible. Getting attention and holding it till your market forks over their cash.

Think about contrast.
Forget creativity.

If everyone’s being funky then it’s time to break out the suit and tie.
If everyone’s wearing a suit and tie then it’s time to wear shorts and a T-shirt.

It’s something to think about anyway.

And if you enjoyed this post feel free to leave a comment today.

From Farrhad

I am sure all the readers of The Marketing Park enjoyed this post as much as I did. Courtney really has stressed on and covered an importnat point. What are your thoughts on being different? Please feel free to comment below.

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Tagged as: Angel Sharks, Angles, Blog, Courtney James, Desert Island, Easy Money, Internet Marketing, Marketers, Marketing Channels, Million Dollars, Online Marketing, Orange Paint, People, Sales Pitches, Slow Fish, Smart Ones, Spamming, Starvation, Whales