Viral Marketing is one of the most effective marketing tactics in the world today. The idea is that you create an idea that spreads through your market like a virus, getting people interested and prepared for the launch of your actual product. However, making a concept viral, especially on the internet, can be a challenge.
The tips to making your marketing campaign go viral are not hard concepts to grasp, but they can be difficult to act on. Knowing how to communicate persuasively and effectively is one important aspect of viral marketing. As well, you should have an attention-grabbing landing page setup to receive visitors. All of the pieces must be in place so that you can grab and convert visitors quickly and efficiently. That being said, here are some tips for creating viral marketing campaigns:
Only Give Away the Essential Idea
Let’s say that you have a cure for baldness that you want to sell online. When preparing your website, don’t tell people the method to curing their baldness. Instead, let everyone know that you have a cure, and that you’re going to sell it. Tell them that it will completely change their lives. Let them know the price of this miraculous discovery. Give your customers everything they need to be excited, without revealing how the product works.
Social Media is a Must
When you want an idea to go viral, you have to get it out there to the people. Twitter about your miraculous solution, and link to your landing page. Create alluring headlines such as “do you want to grow full, luscious hair?” and “the cure to baldness – found!” and “how to grow hair again,” and give a shortened url to your landing page. These headlines will draw people in, and by using a shortener, you can more easily determine the success of your campaigns.
Video Makes Everything Better
People love demonstrations and videos. Creating an interesting video related to your product, such as an infographic or a short documentary or demonstration of your product, will have people begging to buy from you. When creating a video, remember to be impressive, secretive, and keep your major point until the end. As well, you should strive to create a high quality video, as nobody likes to watch a grainy screen.
Target Keyword Phrases
When it comes to making a campaign viral, aim to target SEO phrases such as “how to cure baldness” or “how do I grow hair back?” instead of the generic “baldness” keyword. You want people to find your site at the top of a page when looking for solutions to a specific problem. The more phrases you can rank for, the more your website will spread.
Give Away Free Samples
Nothing goes more viral than a giveaway, so why not give away discounts, samples, trials, etc. for your product? Having people spread the word about trying out your website and finding it helpful will draw even more people in for a taste. Just make sure that your sample is enough to keep them wanting even more!
Get Some Friends Together and Spread the Word
When a gang marks their territory, they don’t do it by sending out one guy with a spray can. They send out five guys, to every corner of their space, and they mark everything. You want your idea to be spread to the four corners of your market, from the smallest buyer to the billionaire. Getting a promotional team together to come up with a recognizable “tag” and then running it to every site you can will spread your idea like wildfire.
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What are your ideas for making a campaign go viral? Do you think its possible to influence the direction of viral marketing on the internet? Have any of your ideas ever been viral? Share your thoughts and ideas on viral marketing!
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{ 17 comments… read them below or add one }
“What A 15 year old Marketing Guy” –
Farrhad, I’m impressed & have already learned a lot from your great site.
Thanks a lot from Hamburg !
Will
P.S. I’m new to blogging at http://whatawebsite.org/ … so your tips are very useful …
Wiil McCulloch´s last blog ..Branding Category
Glad you liked my blog, Will!
Using your friends’ power to spread the message is a really great technique. If you have a ton of friends spread out over different groups then they can make your project a hit in no time.
Corey Freeman´s last blog ..How to Recover from a Disaster
Yes, friends can really help you out
Thanks for commenting Corey.
You are right about the concept of viral marketing as easy to grasp but difficult to execute. That’s because it’s up to the audience to spread the idea. However, we can influence and induce word-of-mouth by the tips you have given. Thanks Farrhad!
Charles – Big Idea Blogger´s last blog ..The Fastest Way to Achieve Results for Your Blog
Thanks for the comment Charles. Yes, it depends on the readers, but we can influence them
Another Great Post Farrhad! Keep it up!
Monik´s last blog ..TwitARound : The augmented reality Twitter viewer and BTW are we near to the future?
Thanks for stopping by
If done right, and complimented with the free samples it can go huge, especially if it is “really great”.
Rob´s last blog ..Lack of Business Plan Could Equal Doom for Twitter
Yes! Great stuff never goes unnoticed.
Very good tips! But I think that the most important thing for your idea to go Viral is that it should benefit the people using it! Unless you are helpful , there will always be a very few takers.
Tech-Freak Stuff´s last blog ..Is INTERNET Male or a Female?
You can always bank on lists + Digg = tons of traffic and possibility of going viral.
Buy PSP Go´s last blog ..Sony Considered Second Analog Stick for PSP Go
I’m book marking this page the info on it is great. Thanks.
Graeme´s last blog ..Are You FTC Compliant?
All great tips here. I find that getting a few people together to help one to promote an idea is a extremely essential step. Nothing can be more powerful than one extra Digg to put you on an ‘upcoming list’, or one extra Design Bump to get you noticed on a larger site.
Crystal´s last blog ..7 Steps to Become an Expert Web Designer
Great breakdown of a number of the key components to a successful viral marketing campaign. I would emphasize the importance of having a network of friends/acquaintances to help jump-start your campaigns.
Cory´s last blog ..Aetna Dental Access – Discount Dental Plan of the Month
You can use all your friend’s network and there website for example, if a lot of them are kind you idea can be viral very quickly !
Buzz´s last blog ..Suisse : Festival Electron
Thanks for sharing Farrhad. I use local social bookmarking to get traffic for my Indonesian blog. For my English blog, I use Digg and Blog Catalog to get traffic. But unfortunately those site use nofollow links.
Tendi Noviandi´s last blog ..Info Karir Di Bank UOB Buana