How to Create the Perfect Sales Page

Farrhad A — Sun, 14 Jun 2009 15:28:30 +0000

A sales page is essential if you want to be able to generate profit online. What are the magical factors that turn ordinary visitors into paying customers? There are many elements that go into a successful sales page, and if you want to generate thousands of dollars in online money making profits, you’ll need to master them.

The purpose of a sales page is to convince visitors to buy your product. To that effect, you should use just about every trick in the book to explain to your readers how your product is going to change their lives for the better and make things easier for them to handle. Your sales page needs to build a relationship with your readers, and set up your product as a trustworthy, efficient, and quality solution to their problems.

So what does a quality sales page have? What is the secret to amazing conversion? Let me share with you some essential elements for the perfect sales page:

Attention Grabbing Calls-to-Action: You need to tell your visitors what to do, or they’re going to leave your website. Make sure you tell your visitors that “by signing up, you can make $560.90 today!” or that “ordering this DVD will change your life!” Calls to action will make your visitors convert to customers and have your sales skyrocketing.

Video: Your sales page should have a video attached explaining who you are, what the product is, how the product works, why your customers should buy it, and a small introduction of how to use it to make their lives easier. People love video content, and seeing a product in action really increases confidence in it. As well, if you appear personally in your video, people will be more willing to trust your personal brand and buy from you.

Testimonials: While the credulity of testimonials is subject, they are still a powerful tool for marketing and conversion. People like to know what others have to say about a product, and testimonials serve as a kind of ‘mini-review’ for how well your product works. Word-of-mouth is the number one marketing tool, and testimonials put that tool into your hands.

Clean, Branded Design: The design is the first thing people will see when they visit a website, and if yours is generic, boring, or just plain unattractive, nobody will want to buy from you. Investing in a design that highlights the qualities of your product and draws the readers’ eyes to essential parts of the page (the buy button perhaps?) will increase your sales tenfold!

Personal Endorsement: If you don’t stand by your own product, who will? A personal endorsement for your product is essential if you want to have a high conversion rate. Letting your potential customers know that your product is “tried and true” will have them begging to give it a test run for themselves. Show your customers that you know for a fact the results that your product can give.

Specifics: People are more likely to buy a product that has earned other customers $456.89, $508.34, and $493.90 than a product that earns “hundreds” of dollars. Using precise numbers will make your potential customers trust in the value of what you’re trying to sell them. It’s simple human nature – numbers are comforting. That’s why you like to know when there’s an 80% chance of rain.

Obviously, all of these elements must be combined neatly and in tandem to create a killer sales page. Without proper organization, emphasis, and quality, your sales page will be useless. Nevertheless, all of these elements are essential if you want a sales page that converts your visitors into paying customers and makes you big profits.

Over To You

What are your essential elements for a winning sales page? Do you think that one element is the deciding factor between purchase and non-purchase? Discuss your ideas on creating a perfect sales page!

How to Make Thousands by Creating a Unique Selling Point

Farrhad A — Tue, 09 Jun 2009 17:38:39 +0000

The internet is full of products for people to buy – especially second-rate ones. However, these low end products can be sold for thousands of dollars in income, and flipped for even more! How do webmasters manage to make so much money from a product that might be found cheaply and easily, or from a product that might not be up to snuff?

Three simple words. Unique. Selling. Point. If you want to make thousands of dollars a month, you need to give your products edge and personality. You want your product to represent the solution to all of your customers’ wants and needs, and you want potential customers to see it as the only solution that gets the job done. For a product to be truly successful, it needs to stand out above the rest.

What exactly is a unique selling point? The word ‘unique’ is defined as having no like or equal, unparalleled. That means that you need to make your product seem as if no other product in your niche can be compared to it. Uniqueness is more than just having a snappy name. It involves creating trust with the customer, and carving out an image. Sounds tough, right? Luckily, uniqueness can be created pretty easily, with a little bit of starting capital.

When planning for your next money making project, create a budget. Set aside money for a custom made theme and professionally written copy. For about $300 you should be able to get a mini-site design that looks appealing to the eye, and professionally written content that converts your traffic into customers. From there, you simply need to setup the product to be delivered, and begin your promotion!

Remember that your content should be focused around the differences your product has, and what makes in unique. The design of your site should aid in this process, making your USP stand out through helpful visual representations. When visitors come to your website, you want them to immediately have a sense of proficiency and skill. Presentation is everything.

Developing your unique selling point doesn’t need to stop at the planning stages. When advertising your product, be sure to highlight the advantages it has over other products in your market. Make your differences into USPs and, if possible, offer a trial version to a select number of people to prove your point. Testimonials are still a fantastic marketing tool that gets people to trust in your product and buy from you.

The way in which you promote your product can also be unique. Give it as a premium in a high profile contest, or create video demonstrations and infographics that help visitors understand the power of your product. Be sure to do some search engine optimization and target specific keywords that your product is associated with. For example, if you’re selling a product that allows you to grow your hair back, why not target the keyword phrase “how do I grow my hair back?” or “is there a cure for baldness?” It’s amazing what some people search for, and how easily you can rank for specific phrases.

Having a unique selling point is essential if you hope to be successful in your online endeavors. Without having a product that clearly benefits your customers, you won’t be able to get anyone to buy from you. With some imagination and a few initial costs, you can begin making thousands of dollars a month by selling your products as solutions.

What are some of the best USPs that you’ve seen around the internet? Do you think that uniqueness is essential for a product, or is it all about how you get the word out? Don’t be shy – share your thoughts and ideas on unique selling points!